CASE STUDY
Scaled content engine from 15K → 65K views in a month, saving hours of manual work
01
Overview
Posting social content is a pain! I help to build and automated an end-to-end outreach, content, and publishing system for a women’s health storytelling platform, amplifying real experiences with chronic conditions, fertility, and life-stage health changes.
02
Tactics
Automating DM parts of manual outreach, interview scheduling, transcription, and AI-assisted editing. Creating flows for repurposing interviews into multi-format social content for Instagram and TikTok. Creating a consistent, seasonal publishing calendar to increase relevance and reach.
03
Results
4x increase in content views from 15K (Feb–July) to 65K in August alone. 680% increase in profile activity from Feb–May, sustained and growing through August. Scaled interview pipeline from 1/week to 5–6/week within the first three months. Freed up 10+ hours/month of manual outreach time, allowing focus on community growth and partnerships.
04
Learnings
The first step is knowing what type of content is worth automating. Once the routine is set, you can focus on higher-value work, like scaling interviews, building seasonal calendars, and growing reach, while the system handles the repetitive tasks.
Summary
65,000
Content views.
1-5
Interviews per week.
10+
Hours a month saved on content.