CASE STUDY
Built branding system for vegan cheescake brand
01
Overview
Good Golly wasn’t just any cheesecake brand, they were about bringing punchy humour and quality cheesecakes to your door. The brand point of difference was in the speedy home delivery process and the minimal range of cheesecakes on offer. The selected cheesecake was already a winner among existing customers.
02
Visual Branding
We wanted to be playful, bold in tone and a bit more feminine. We needed to hero the cheesecake, so a lot of emphasis was on how to photograph and illustrate the cheesecake in a way that attracted customers.
03
Deliverables
Competitor analysis, Primary logo, Secondary logo, Colour palette, Photography and Illustration.
04
Outcome
Good Golly launched their new brand with all the digital and print assets they needed to make the brand a hit with customers.